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Tuesday, September 18, 2007

The Craftsmen Behind the Creation

L’Artisan Parfumeur worked closely with 6 France-based experts in their field to work on developing and producing the Chez Moi® diffuser system. Each with a reputation for creative talent, know-how and innovative capacity, they took up and met the challenge for l’Artisan Parfumeur.

centdegrés, an independent design agency created in Paris in 1988, produced for l’Artisan Parfumeur the design of this new olfactory decorative object, that is a modern alliance of technology and luxury. Working in close collaboration with L’Artisan Parfumeur, centdegrés designed the visual universe of the project: the design of the diffuser, perfume beads, cases and communication materials; to turn this exciting creative adventure into a beautiful product.

Exemplifying the philosophy of the designers, the Chez Moi® perfume diffuser system radically breaks with existing codes and imposes its own style, the luxury of our era. More reminiscent of Hi Fi and contemporary furniture design than of the usual home fragrance items, it tells all the modernity of l’Artisan Parfumeur. The box is manufactured by Gaggione, a company based in Montréalla- Cluse, between Lyon and Geneva, in the heart of “Plastics Valley” on the banks of Lake Nantua. Leading edge technology, imagination, and more than 50 years skilled experience in luxury plastics went into this sumptuous, perfectly finished design object.

The metal sensor plate was designed by Martin Technologies, established at Lézigné in the Loire Valley in 1929, a specialist in surface marking and treatment of the highest craftsmanship. The beads are manufactured by Bormioli Rocco France, glass masters at Masnières glassworks, founded in Cambrésis in 1819. Techniplast, set up in La Brède, Aquitaine in 1947, signed the reducer seal.

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