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Tuesday, September 18, 2007

Chez Moi in the Press: Style.com August 2007



Maybe there is some truth to the old canard that everything is classier in French. With the new Chez Moi Perfume Diffuser, L'Artisan Parfumeur has taken a product not previously known for its chic factor—the plug-in air freshener popularized by Glade—and given it a makeover. The sleek dispenser unit looks like a bottle of expensive perfume and comes in delicious scents such as Mûre Sauvage, Intérieure Figuier, and L'Ambre. It's not the first product to attempt to upgrade the lowly PlugIn (Slatkin and Bath & Body Works already got there), but it may be the one with staying power.

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